Connubia - Tender
Connubia is a brand of the Orbital Design Collective, an Italian undertaking that mixes artisanal expertise and up-to-the-minute innovation. The brand’s focus is to merge artisanal know-how and expertise with brand-new technologies, new materials and innovative development techniques.
For the social promotion of Tender, an armchair born from the collaboration between Connubia and the sportswear brand Jaked, I created this animated illustration whose aim is to convey the multiple nature of the product, halfway between comfort, dynamism and sustainability.
Art Direction: Gianluca Ruocco Guadagno, Arsenalia
The animation
My animated illustration reflects directly on the values linked to the product: dynamism, comfort and sustainability.
By merging these different aspects I designed a scene that is both calm and full of energy, like the rest at the end of a workout. All in a natural frame, where the characters are caresseded by a light breeze, like a gentle breath!
Drafts
These are the three drafts with the different ideas that I proposed to the client. Each one combines in a specific way the client’s values and goals to best describe the product.
