Food is a 35-year-old Italian B2B magazine dedicated to the food industry and retail, part of Gruppo Food, a publishing group active in B2B information, content marketing and culinary publishing.

For the February 2026 cover of Food, I was asked to visualize the rapid growth of online food sales, a sector that is claiming a larger share of the market every year.

My idea was to turn the smartphone into a refrigerator: a person takes food directly out of their phone, as if everything they need were already at home, one tap away. My illustration condenses the promise of quick-commerce into a single, immediate gesture, where the screen replaces both the store and the fridge.

Created digitally in Affinity, with a particular focus on the contrast between warm and cool colors, and between light and shadow.

AD Tania Belletti